The United States Federal Trade Commission (FTC) is taking aim at POM Wonderful LLC - makers of pomegranate juice and others products - for its claims regarding the health benefits of its products.
Some of the most contentious claims by POM regard the purported abilities of its products with regard to prostate health.
A lawyer for the FTC has argued that POM has made use of studies that did not make use of appropriate controls or were measuring the wrong types of indicators when gauging the health benefits of its products. Thus, the FTC argues, the company is misleading consumers with its ads.
POM has countered that its use of research has been done appropriately and that the FTC is overstepping its bounds in the matter.